Category Archives: Social Media

AuthorRank, Google Authorship and Google+ Demystified

AuthorRank, Google Authorship and Google+ Demystified

Posted by Steven Shattuck |03 Oct 13 | 0 comments

On September 19th, I spoke to the Indy Social Media breakfast group about AuthorRank, Google Authorship, Google+ and the SEO/content marketing implications of all three. In case you missed it,

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A Social Media Marketing Primer for the Fashion Industry

Posted by Steven Shattuck |21 Feb 13 | 0 comments

On February 20th, I joined Lindsay Manfredi, Douglas Karr, Megan Giannini, Jenni Edwards and Jacqueline Simard for a panel discussion at the Pattern Indy / Social Media Happy Hour meetup at the Speak

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How An Indie Rock Band Engaged Their Community Through Instagram

How An Indie Rock Band Engaged Their Community Through Instagram

Posted by Steven Shattuck |12 Nov 12 | 0 comments

Indie folk-rockers Freelance Whales created an innovative Instagram contest to promote their sophomore album – Diluvia – and engage their community. What lessons can a traditional business learn from this

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Don’t Be A Victim of Facebook EdgeRank

Don’t Be A Victim of Facebook EdgeRank

Posted by Steven Shattuck |05 Nov 12 | 0 comments

Lately I’ve noticed a lot of small businesses and organizations on Facebook posting essentially the same update, admonishing Facebook for recent changes that have resulted in fewer fans seeing their

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When Is It A Good Idea to Have Multiple YouTube Channels?

When Is It A Good Idea to Have Multiple YouTube Channels?

Posted by Steven Shattuck |23 Sep 12 | 0 comments

Having a YouTube Channel for your business or organization is almost a no-brainer. It’s a great way to archive and share your video content, as well as interact with a

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